Twitter, the phenomenon that has taken the world by storm the past few years, has now been dramatically eclipsed by ‘Yada,’ an even more succinct social networking and micro-blogging site.
The meteoric rise of Yada represents ‘tweet revenge’ for its diminutive founder, Curt B. Terseman, who was banned by Twitter for repeatedly yada yada-ing his tweets. In keeping with his hallmark brevity, Terseman settled on the name “Yada” after rejecting the initial names of ”Yada, Yada, Yada,” or even “Yada, Yada,” so that users could “‘yada” their “yada, yada, yadas.”
Many social networking experts believe that Yada poses an existential threat to the Twitter franchise, since the increasingly diminished attention span of Americans appeared to be out-of-synch with Twitter’s rather verbose platform of 140 characters. As one analyst put it, “Yada appears to be much better suited to the current vogue of ’saying less with less’.”
Indeed, support for this theory is also evident from newly recast DVD versions of Seinfeld, in which the entire ‘Yada Yada’ episode is cut from 22 minutes to just 2 minutes, consisting entirely of “yadas.”
A spokesman for Twitter responded to this negative press by tweeting a statement of exactly 140 characters, in which he signaled his future plans to “fully address the growing Yada threat, as soon as I finish rearranging my sock drawer and changing the cat litter.”
Yada’s Mr. Terseman, who reportedly prefers “Leon” from Curb Your Enthusiam to any Seinfeld character, himself replied on Yada, vowing that he “would not rest until I’ve completely yada’d up Twitter’s yada-yada-ing ass.”
But perhaps the Yada explosion was best summed up by author Malcolm Gladwell, who stated that “this may well be the ‘tipping point’ for micro-blogging: ‘blink,’ and you might just miss the message from people who are hardly ‘outliers,’ but instead simply have nothing to say.”
¬†concluded that this was the most apt punishment for a man who himself once characterized¬†Ms. Ifill, an African-American reporter, as a “cleaning lady.”
